Ash at CIID

Ashwin Rajan's blog while at the Copenhagen Institute of Interaction Design.

Two Models of the Design Process

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Bill Verplank drew for us his comprehensive yet concise model of what constitutes the process of design, in his Open Lecture at CIID a few weeks ago. This is very comprehensive and scalable model for approaching just about the entire spectrum of interaction design challenges in particular.

Beginning with the ‘motivations’ for design, the model traces progressive development into creating ‘meanings’ for human beings via metaphors, on to defining the ‘modes’ of system behavior, and finally, making effective ‘mappings’ to the artifacts and controls that ultimately become tools of usage.

Amazing stuff!

Bill Verplank - the Design Process

A few weeks later, we had another model of the design process up on the wall – this time from Niels-Clausten Stuck. (Drawing from my notebook below). This model is comparatively much more generic than the earlier one, in that sense that it describes an effective approach to challenges across the design spectrum, from interaction and innovation to spaces, physical products and information.

Niels-Clausen Stuck - the Design Process

Niels traced the development of ‘user research data’ into informed ‘insights’, which in turn could be abstracted further to the level of ‘frameworks’ that define the opportunity/solution space for design. The dominant opportunities are then concretized into real-world solutions by developing a multitude of ‘concepts’, out of which are created select final ‘prototypes’ – the design solutions that live and perform in the hands of users.

This (second) model of the design process is also a great approach to looking at the focus areas and work of various types of global design/strategy/innovation consultancies – we CIID are learning from folks specializing in each or many of the different areas of the model. Yes, if I haven’t said it already – its great to be here!

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