Ash at CIID

Ashwin Rajan's blog while at the Copenhagen Institute of Interaction Design.

GE Ecomagination Survey

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I was browsing around doing desktop research for the Intel Smart Grid project at CIID discussed in an earlier post, when I was requested to take a survey from Opinion Central. I don’t remember exactly what the invite said, but it seemed to have something to do with clean energy, and so I decided to check it out. I made screengrabs as I went along as the ‘angle’ seemed interesting. An online survey, it turned out, can be quite an engaging vehicle for large-scale campaigns that effectively aim to measure (or make?) significant shifts in the brand perception of large organizations. What started out as “would you care to take this survey on clean energy”, or something of the sort, soon became a focused quiz intent on understanding my perception of GE’s Ecomagination concept amongst competitors, interestingly including IBM, Microsoft and Google (not Intel though)! See how the survey went below.

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Written by Ashwin Rajan

May 13, 2009 at 6:44 am

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