Ash at CIID

Ashwin Rajan's blog while at the Copenhagen Institute of Interaction Design.

Ecopup – Final Concept for Intel

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Our industry project for Intel resulted in a video scenario for a service concept we called Ecopup. Since our target user was a young, upwardly mobile professional living in a big Asian city, we decided to situate the scenario around the typical lifestyle of such a user.

The service was visualized as being something that would be accessible through any standard Corporate Benefits program. It would use a combination of online communications, personal messaging, social networking, and location-aware technologies to prompt shifts in the lifestyle of the user towards more sustainable practices and choices. If the individual made such choices, he or she would be offered incentives, all of which would feed back into a reward system. The points earned in this manner would be held by the individual as a kind of currency or capital, which could then be exchanged, traded or used for other sustainable activities.

This video makes a demonstration of how one scenario for Ecopup might work.


Written by Ashwin Rajan

June 6, 2009 at 11:54 am

One Response

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  1. […] A concept by Ashwin Rajan, a student at the Copenhagen Institute of Interaction Design, about a green-loyalty scheme where earned points for environmentally friendly behavior can be used as currency. Ecopup […]

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