Ash at CIID

Ashwin Rajan's blog while at the Copenhagen Institute of Interaction Design.

Posts Tagged ‘energy

Brainstorming Based On Insights From Interviews – Intel

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Continuing notes on the Intel-CIID industry project. The following are some of the user quotes from feedback obtained via remote online interviews, on the issue of sustainability by energy efficiency practices.

  • “Long term costs of managing residences …. now seem to equal or out-weight cost of acquisition”
  • “I think it (energy efficiency) is a good concept for the future. But, wondering how this issue effects my current life… ”
  • “We need to get used to ‘self-sufficiency.”
  • “A thinking generation could make this (sustainable energy efficiency) work.”
  • “Costs for water, public lighting, lifts (elevators), and washing clothes can be shared among (residential) communities.”
Concepts from brainstroming

Concepts from brainstroming

At this point, we had spent a few continuous days in near proximity of users, hearing them out. So we thought it was a good point to zoom out a bit and identify dominant patterns in the thinking of our users. The idea behind this was to move away from the exact thoughts as verbalized by users, and carry those concerns forward to ‘open up’ the domain of opportunity for design.


To do this, the team used the quotes and resulting insights collected as inspiration for a series of  brainstorming sessions. The sessions were driven and managed by CIID and Intel faculty Vinay Venkatraman and Jay Melican, and consisted of a series of exercises with different goals. Switching to a ‘studio’ mindset, members from across the project class circulated between teams and helped put up ideas on walls by the dozen (and this is such an effective way of capturing the skills and perspectives of members across the studio). We were looking for associations, hidden meanings, metaphors, anything – however literal, visual, conceptual or semantic – that would help us move from the realm of concrete concerns into the domain of inspired insight. Here are some images from the brainstorming sessions.


Written by Ashwin Rajan

May 16, 2009 at 11:43 am

Remote user research – Intel industry project

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Here are further notes on generating insights from user research to inspire design concepts for the CIID-Intel industry project titled ‘The Social Collective as an Agent of Behavioral Change’. Doing background research on the concept of the smart grid, my teammate Mimi and I found ourselves in an fascinating conversation about how urban residents in our native countries South Korea and India seemed to perceive the idea of sustainable and energy efficient housing. We thought this was a very interesting target audience to explore further and design for.

Given a very short period of time (less than a week) to conduct user research to inspire us in our solutions, we decided to conduct online interviews with people we could reach in South Korea and India. The exercise was simple: address the issue of energy efficiency in urban residential apartment complexes and try to understand how aware people were of the concern, how they associated it with in their daily lives, and if they actually participated in making any sustainable energy choices.

In order to set the context, we used simple videos available from publicly available content online. The subjects were asked to watch a video (like the one shown below, made by one of my favorite design firms Xplane) and then take an open, informal online interview on Skype. Using an online tool like Skype helped tremendously as it was easy to work in multiple modes, exchanging links or references and text, while also speaking freely at length.

After setting the context for sustainability in general and energy efficiency in particular, we were able to dive in further with specific questions like:

  • Do you know the concept of a ‘green building’ or ‘sustainable construction’ ?
  • Do you know anyone who owns or lives in a ‘sustainable’ home or construction?
  • What are the points that are most energy-intensive in your apartment block or society?
  • What are the points that are least energy-intensive in your apartment block or society?
  • Are there energy costs that you think you can share with your fellow apartment or society residents?
  • How much do you think you can save on energy by changing the design of your apartment and the materials in it?
  • Which gadgets in your home do you think consume the most power?
  • Which gadgets in your home do you consider most dispensable?
  • Which gadgets in your home do you consider least dispensable?

Written by Ashwin Rajan

May 16, 2009 at 10:25 am

GE Ecomagination Survey

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I was browsing around doing desktop research for the Intel Smart Grid project at CIID discussed in an earlier post, when I was requested to take a survey from Opinion Central. I don’t remember exactly what the invite said, but it seemed to have something to do with clean energy, and so I decided to check it out. I made screengrabs as I went along as the ‘angle’ seemed interesting. An online survey, it turned out, can be quite an engaging vehicle for large-scale campaigns that effectively aim to measure (or make?) significant shifts in the brand perception of large organizations. What started out as “would you care to take this survey on clean energy”, or something of the sort, soon became a focused quiz intent on understanding my perception of GE’s Ecomagination concept amongst competitors, interestingly including IBM, Microsoft and Google (not Intel though)! See how the survey went below.

Written by Ashwin Rajan

May 13, 2009 at 6:44 am

Intel Project – The Social Collective as an Agent of Behavioral Change

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Working with Intel design researcher Jay Mellican (of Intel’s Digital Home group) and CIID faculty Vinay Venkatraman, we explored the role of the social collective in achieving sustainable behaviors towards the effective management of energy.  Here I will discuss the context of the project, and go into our process and solutions in future posts.

The focus for Intel was the emerging “smart grid” – the efforts promoted by many governments and utilities to modernize, from the bottom up, the integrated system by which energy is collected and distributed. In bringing the energy grids of yesteryear into the digital age, many of the technologies and standards that will make up the “smart grid” are yet to be defined, and the implications they will have on our patterns of daily living, as well as their likely success, will depend heavily on how they are defined.

The idea of the “smart grid” is a really interesting one. Here is a really nice video that covers the main aspects of the concept well:

Its hard to discuss the “smart grid” for long today without running into GE’s efforts in that space. As part of GE’s ecomagination campaign, the company has created this engaging augmented reality web object, as shown in the video below:

The virtual energy farm object can be accessed here. Nice website too.

Amongst others, Google has been working to bring visibility of energy use to the notice of individual customers; check out its Power Meter tool.

Given all that, in trying to envision scenarios and solutions for behavioral change for this emerging and very complex space, my team (classmate Mimi and I) quickly realized that the problem of visibility of use was a crucial one. According to the Environment Change Institute, for instance, “most householders have only a vague idea of how much energy they are using for different purposes, hence the importance of making energy flows more visible and controllable. There is a lot of interest in the potential for better feedback using improved (‘smart’) metering, more informative billing and direct display panels.”

As my team’s interest was in understanding the behaviors and influence of the “social collective” – networks of people connected by social technologies – in the context of smart energy use, we decided to explore the space beyond the use of individual control devices such as energy meters, and look at “visibility of use” aspects for groups of people. More on our contextual research and enquiry in posts to come.